Our client was selling their products on Amazon. However, after analysis of data, they figured out that the average time spent by customers on a webpage was very little, and not enough to make a sale. The client hence felt there was a need to engage with the customers through more meaningful content. When they reached out to us, we noticed in our audit that the product descriptions had irrelevant details, images were very generic, the product pages had inconsistent formatting, and the descriptions lacked trending keywords.

In some cases, third-party platforms like Amazon did not update the image even after it was uploaded at the client’s end. The client could not deal with the problem through automation alone and that is where we stepped in for them.