When black cats prowl and pumpkins shine,
When shivery shivers run down your spine,
When ghosts and goblins ring the chime,
Beware and be scared – it’s Halloween time!
HALLOWEEN – ‘The spookiest night of the year’ Aptly called the spookiest, yet is not just the fun and frolic involving the ‘spooky and the scary’, it for the Amazon sellers is the most popular and profitable holiday across the globe. This is a festival of shopping and shoppers on the day of an ongoing pandemic are likely to shop from big online stores. When we say ‘big’, nothing but ‘Amazon’, spontaneously falls into the picture. Now is the time to be a shopper and a seller. Shoppers go eerie and love to splurge on candies, costumes, decorations, lamps, and accessories for Halloween.
This article is drafted to help and guide you to plan your selling strategies for this month’s inrush of Amazon Halloween Shoppers. The holiday is around the corner, merely a fortnight away. There is just no dearth of marketing ideas for the day. The key, however, is to pick the right ones and to ignore the irrelevant ones, deciding your Amazon niche for Halloween. You must already be all geared up for Halloween marketing and if not, do not: squeak or squeal’. A stitch in time saves nine. It’s never too late. First and foremost, start with understanding the target Amazon audience and what they could be looking for. Without further ado, let us quickly view the products which sell the most on Halloween.
- Sweet candy treats – Halloween is here! Stock up on these ‘terrifying’ treats. Keep the party going. The zombies, witches, and monsters of kids soar their neighborhood for sweets and candies. Custom shape your candies and treats as this is the item with which you are going to capitalize.
- Creepy custom costumes – Stock up the costumes of superheroes and supervillains. Get creative and procure for your store the skeleton costumes, black and red witches’ costumes, reapers’ costumes in black/red.
- Make room for the broom – Decorations – All festivals are marked by specific decorations to feel the festive vibes. US Consumerism Survey of the year 2019 estimates the purchase of Halloween decorations by around 79% of Halloween shoppers. Equip your store with ‘fright-filled’ festive flair such as cauldrons, zombie face stakes, hats, wall stickers, bloody decals, door covers, et al.
- Carve out some good messages – prints and cards – The prints may be clubbed with decorations already specified. The same survey has also stated Halloween shoppers purchasing greeting cards of up to $400mn.You shall be missing the sweet revenue treat of Halloween in case you are not selling custom made greeting cards.
DO NOT BE HAUNTED BY REGRETS
HAVE A BEWITCHING HALLOWEEN
SIMPLE TRICKS TO MAKE THE MOST OUT OF HALLOWEEN 2020
Let us discuss some easy ways you can leverage Halloween to spike up your sales.
1. Halloween-ize your deals and offers. Offer freebies and gifts that your customers can give away to family and friends. Throwing offers and deals on the holiday season is a common place to motivate people to shop in your store. Make sure ‘your deals are sweeter than the candy treats’. Show the items right on the homepage to catch the customer’s eye or show it on the cart page as a last-minute offer to boost checkout prices.
2. A spooky look for your store. Change the look and feel of your online traffic. Charge your customers emotionally to skyrocket your online store sales.
- Get festive images and designs.
- Install themed add-ons like gift cards, points and rewards, upsell, etc.
- Send out a festive template, pumpkins, and bat laden campaigns.
3. Invest in relevant keywords. This is your golden ticket to increased product visibility and higher sales revenues. The generic term ‘ Halloween’ has the ace spot, followed by usual suspects like costumes, candies, party, movies, decorations, lamps, treats, etc.
4. Key takeaway. Use flash deals with urging messages like _
- Limited time spooky specials
- All the witches are talking about this sale. Do not miss it!
- Come to see our stock, with prices that will shock
- Missing the sale would be a monster of a mistake
- These deals are no trick, just treats
- Hurry before these deals fly by!
CLOSING THOUGHTS
For online sellers, the holiday season starting with Halloween is a huge pie to grab on. The festival is on 31st October, put prepping and shopping starts weeks earlier. We are halfway through October, so high time we come up with some eerily good Halloween marketing and promotion measures to boost the sales with merely two weeks to go.
Sales do not come in just because it is the season and that people shop like crazy. Online shoppers are smart, they are careful. Shoppers do all the research and comparisons transparently enough. So, get your sleeves up and start preparing for the big day right away. Before implementing the tips mentioned above, try and establish a connection with the potential customers, learn their needs for this holiday and then fill up your stocks. The game starts with your customer at the apex. Design your promotions and advertisements to win your customers.
Every year, the holiday season is the highest expected time, when people shop as if they are buying up for the whole year. Holidays imply holi-sales, as more and more people do their holiday shopping online, starting with Halloween, the 2nd largest holiday after Christmas. You would not want to miss out on any sales on this shopping craze, high time you start prepping right away.
This October, may your treats be many and your tricks be few. Hope you have a sweet Halloween. May your candy supply last you well into the Christmas season.