Amazon A9 and A10 are, more or less, the same, the key difference being that factors are weighed differently in A10. The customers’ search holds more meaning than it did before, implying that they are now directed straight to what they are looking for, instead of focusing on what others think they should be looking for.
A QUICK RECAP
The A9 Algorithm is the basis for determining which sellers to be displayed to the shoppers on the prime product page. The A9 algorithm takes into account the keywords, content, seller metrics, reviews and feedbacks, order rates, back – end and search items. A9 ranks the products taking sales performance and history at the core. It focuses and considers on elements like text match, relevancy, price and stock availability. To be precise, the A9 algorithm may be regarded as a huge chunk of file filled with varied information about a product. Each of the data filled by the seller can affect the product ranking.
AMAZON A10 ALGORITHM
Now, there have been updates on the Amazon A9, being called the A10 Algorithm. The recent update has relevant consequential changes in how the algorithm works. The updates focus more on the consumer behaviour than anything else. The product is likely to stand out immediately if it is liked by a large chunk of customers. The competitors now start ranking lower. In precision, there is more weight stressed to relevancy and lesser to sales driven from its internal ad system, sponsored links as was the case with A9. It also implies that the longer your tenure on Amazon, the better it is, as does having a low return rate and handling returns efficiently.
To get a better and tighter grasp and knowhow of the A10 Algorithm, here are listed the A10 ranking factors.
A10 ALGORITHM : CORE PILLARS :
In the A10 Algorithm of Amazon, the following factors are considered while ranking your product in the search criterion. These core pillars play a significant act, aiding the algorithm to rank the product in the search list.
1. CONVERSION RATE.
The conversion rate may be defined as the ratio at which the potential buyer views, reviews and then actually buys the product. The higher this ratio, higher the conversion rate and hence higher will be the ranking of your product.
2. INTERNAL SALES.
This refers to the sales generated within the Amazon platform which do not happen through search results. Products purchased from ‘frequently bought together’ section list under this dimension. Sales generated as such are bound to influence the search rankings.
3. SELLER AUTHORITY.
Seller’s Authority solely is in control of the Amazon listing or the Buy Box. This may be affected by elements such as the duration for which the seller was active on Amazon, the feedback ratings of the seller, the performance metrics, the number of products the seller has in catalog and other such factors.
4. CLICK THROUGH RATE.
As an Amazon seller, you need to work better on photographing your products in a superior quality mode and encompassing manner, so that the potential buyer would want to click and then find it compelling to follow up with an explanatory and well written text. Getting them to do so, means the algorithm awards you more and heavier points.
5. SALES HISTORY.
How well the product sales shot through and its history is a strapping element on how you rank organically on the Amazon search result sites. Your products always being ‘in stock’ ensures trending product ranking.
6. ORGANIC SALES.
The consumer searches for a product and the purchase is initiated from the search page result is referred to as an ‘Organic Sale’. Such sales generated from the Amazon website from the organic results is yet another key element influencing the Amazon Algorithm.
7. IMPRESSIONS.
Hiking the ‘Impressions’ aspect of your product needs to be worked upon. The key question here is how to upscale your products’ impression? For this, as a seller, you need to ensure that the product is relevant and placed under the apt category. Focus on converting keywords and consumer search terms to elevate your impressions in the right direction.
8. AMAZON PPC.
Price-Per-Click is the advertising platform that Amazon makes available to its third party. PPC is doing well now with the new products. The updated A10 algorithm now gives more importance to organic sales, not by any chance, meaning that you have to give up campaigns at all. It only, implies that you may work with PPC as before, but now reallocate your budget, thereby spending more money on other tools such as non Amazon advertising.
9. OFF SITE SALES.
Either in lieu of Amazon sponsored ads, or, maybe, in addition to them, the seller should know how to promote Amazon products offsite, so as to spike up the traffic to the Amazon listings. There is a wide array if options that hold good, such as, Facebook, You Tube, Blogging, Sponsored videos, et al.
These are hence, the driving forces / factors that affect the keyword ranking in Amazon Algorithm A10. It is evident herein, that the emphasis has moved to consumer behaviour now more than ever.
PRO TIPS TO OPTIMISE PRODUCT LISTINGS AS PER AMAZON A10 ALGORITHM.
1. BUILDING CUSTOMER CREDIBILITY. If the customers are dissatisfied, they might go on to rank your product with 1 star or even leave a negative comment. This would lead to loss of selling privileges. Hence, it is of utmost importance to maintain strong Amazon seller ranking.
- Accurate description of your product. Put in correct details like appropriate sizing chart info, item condition, etc.
- Communicate with the buyer in case of unexpected delays, so that they know what to expect.
- Invite customers to leave a positive review if they feel contented with the product and the delivery service.
- Check new orders and notifications on a daily basis. Check the portal frequently and stay connected with customers.
2. OPTIMISING THE PRODUCT LISTINGS.
Ensure consistent updating and optimizing your product listings. The title must include the following essential elements to increase its visibility.
- Brand
- Product line
- Material
- Product type
- Size
- Colour
- Packaging
- Quantity
Besides these, you need to work on your product descriptions, making them interesting to read by using headers and bullet points, using compelling and strapping phrases like ‘Buy Now’, ‘Order Today’, etc.
3. ANALYSIS OF YOUR COMPETITORS.
- Check your competitors’ listings.
- Watch your competitors’ branding.
- Check the views and reviews of customers on competitors’ products.
- Visit your competitors’ online stores _ look into their designing, product displaying machanism and their social media links.
- Analyse their use of keywords.
- Check the prices of competitors’ products and make a comparison with your own pricing system.
- Estimate their periodic sales trends.
- Watch closely their ad campaigns and such other sales promotional strategies.
4. USE OF HIGH QUALITY IMAGES.
The potential customer is bound to zoom your product image for a better and closer look. The height and width of the image should be at least, if not more than 1,000 pixels. Some sellers even put up 360 degrees rotating image, the product can be viewed so much better. This increases the conversion rate of the products. Also, modify the description fields, telling the story of your brand. Work on the text, images and designs aspects of the product description.
5. DRIVE EXTERNAL TRAFFIC.
Sellers tend to either forget or ignore this important metric. You must consider driving, target traffic from other sources such as Facebook, AdWords or even Bloggers to the Amazon products pages. The similar tactics used to drive people to your site will also work to your Amazon listings.
CLOSING THOUGHTS.
A10 is basically an update of Amazon’s previous A9 algorithm. However, Amazon has not yet officially announced it as A10. In simple words to understand this Amazon ranking algorithm, we can consider it as a logical system capable of ranking enlisted products on the basis of their marketing practices.
Indirect ranking factors are as important as direct ranking factors. You need to work on sales velocity, relative sales velocity and some other indirect factors. Relative sales velocity is the number of units you are selling as compared to your competitors.
This is a fast way to crank up your products rank on Amazon.
With the A10 Algorithm in your marketing arsenal, you can bring unlimited traffic to your products’ page so your products’ rank will boost quickly and easily.
With its best task creation and schedule running operation, you can let it run on its own. Just set it to run on specific time, and let it help you run your business while you are tanning your skin under the tropical sun.