Content curation is about finding and selecting the most relevant content within the field and strategically sharing it with your audience. It’s a strategy that will reinforce their brands authority and will bring more visit to your E-Commerce.
For instance, you have to search a product on any of the E-commerce sites like Amazon or Walmart, there will be tons of options to choose from the mentioned categories but do not have any proper classification, this is exactly what Content Curation manages. It’s all about filtering huge quantity of valuable information on E-commerce to locate the highest quality content.
But Content Curation is a time taking process and requires high cost. By implementing Automation in Content Curation, we can get over these disadvantages.
To begin with, Crawler can be an important aspect of Automation in Content Curation as web crawling is nothing but a web robot which browses the result using web indexing. It generally uses an automated script which is used to browse the World Wide Web and collect all the URLs. Following a basic pattern, the result is then combined in a single index of web result.
The web crawler can also be beneficial for your business decisions. Let us take an example of an online shopping site. Assume you have an ecommerce website which is based on shopping and selling of the products and services. You need to make sure that the prices of your products are in the competition with the other competitors. To do that, you’ll need an automated procedure which can monitor the competitor’s sites and their prices.
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Hence, web crawler will play a crucial role in order to monitor them with just a single search. The web crawler will gather all the URL related to that product you have searched for and will show it in a single index. Then you can make your prices which can compete with the other sites.
Finally, by implementing Crawler with human skills, Content Curation process will not only help to increase the speed and accuracy but will also impact your sales positively. The data scraped by crawler will help the retailers to make decisions that will impact in the increase of productivity.
